Internal Communication between Managers and Employees in Kentucky Research Paper

Internal Communication between Managers and Employees in Kentucky State - Research Paper causaThe third factor deals with the impact of the training program on the workforce environment. The info has been collected by taking interviews of the business employers in Kentucky State. The study willing be concluding with recommendations and conclusions for these employers that should be taken into consideration duration dealing with the three factors. Purpose of the Study The purpose of this study is to analyze the familiar discourse between the managers and the employees in Kentucky and also analyze the following look for questions 1. What is an organizations system to develop its own brand? 2. How does the organization expand the marketplace of their goods? 3. How can training program affect a workforce environment? Methods and Procedures The procedure of collection of the data followed by its analysis and interpretation of the result while finding a declaration to any query problem is known as the research philosophy (Tobin & Joseph, 2006). It mainly comprises of two approaches. One is the positivism and the separate is interpretive. The positivist style gives establishing theory prior to the research conduct. This type of research can be carried out by means of experimental and descriptive research method. It is positively associated with the natural sciences. On the other hand, interpretive gives the establishing theory after conducting the research. The interpretive research model works on the basis of the human perceptions (Seale, 2012). It helps to meet mainly the non statistical variables like the human perceptions, their social behaviour, social motives etc (Spradley, 1979 Plummer, 1983). In this research, the interpretive research model have been chosen for finding out the internal communication between the managers and the employees, the strategy of the company in developing the brand and the expansion strategy of the company in marketing its products. The two main types of research strategies are qualitative and quantitative research strategies. Both qualitative and quantitative research strategies hold equal importance while finding a solution to any research problem. Quantitative research strategy involves various statistical calculations, different computational techniques and procedures (Kumar, 2011). It mainly considers close ended surveys (Ably, 2012). Qualitative research strategy is just the opposite of quantitative research strategy. It gives the description of the individuals in the natural situation and tries to find solutions to the research problems based on culture, social belief, human behaviour etc (Kumar, 2011). In this research problem, qualitative research method has been used for analyzing the internal communication between the managers and employees, the strategy of the company in developing the brand and the expansion strategy of the company in marketing its products. In this research strategy, both primary and secondary data collection method have been used. The primary data collection has been made by conducting the interview of the business owners and the managers of various local businesses in the Kentucky state.