1 * Constructing An INTEGRATED trade Plan Delivering Superior Value Marketing cockle (4 Ps) Product and Service Design (building untroubled brands) Pricing (creating substantial apprise) Distribution (Managing demand and supply chains) packaging ( communication the value propositION) - IMC * The Promotion Mix - IMC Communicating Customer Value by Integrated Marketing Communications (IMC) and the promotional Mix The telephoners total promotion mixture consists of a specific liquify of: * Advertising (mass media) * Public Relations (press releases, special events) * personal exchange ( gross sales presentations, trade shows) * Sales promotion (coupons, contests, displays) * Direct & adenosine monophosphate; Online merchandise (catalogues, direct mail, websites) * New Promotional Media * Constructing An INTEGRATED marketing communication theory Plan Promotion (Communicating the Value Proposition) Promotional Mix Personal Selling The interpersonal area of marketing communications in which the sales tie interacts with customers and prospects to build relationships and ............ make sales!!!!!!!!!!!!!!! Sales Promotion Consists of short-term incentives to back up acquire or sale of a product or good with both............ being integrated with other elements of the promotion/marketing mix * Communicating Customer Value Marketing Mix! Promotional Mix * stress & Objectives Chapter 13 Previewing the Concepts 1. The role of a companys salespeople in creating value for customers and building customer relationships 2. The six major(ip) sales embrace management steps, and the role of sales force automation 3. The personal selling process, distinguishing between transaction-oriented marketing and relationship marketing...If you exigency to get a full essay, articulate it on our website: BestEssayCheap.com
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